Iron Panda Technology began its journey around 2008 with a handful of developers and tech-enthusiasts who had a collective vision. 

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Web design & Development Services

For competent, experienced web designers that did list their prices, we found the going rate in 2021 to build a modern, professional small business website was typically $4,000-$10,000 but could be as much as $20,000 (or more) depending on the number of pages on the site and the amount of customization required.

Website Design Vs. Website Development.

Website design and website development are often used synonymously, but they’re two very different things. Website design is like working with an architect to create the blueprint for your house. Website development is like working with a contractor to actually build your house. The 2021 pricing estimates listed above are for website design *as well as* website development (i.e. the complete, all inclusive cost).

Now that you have a ballpark idea of what things cost, here’s a closer look at the specific factors affecting the price of building a small business website:

Hiring A Professional
No need to spend hours, days or weeks trying to learn the technology required to build and operate a website. You’ll get a modern, professional website you’re proud of One that accurately represents your company and your brand. Visitors will have a good experience on all devices — desktop, tablet & mobile.
Doing It Yourself
If you currently have more time than money, building your website yourself will be less expensive than hiring a professional website designer/developer.
CONS:
If you’re not up on current website design trends, your website might look amateurish and negatively impact how your company is perceived. Building a website can feel like a monumental task, so it’s common to procrastinate for weeks or months. If the aversion to building your site is large enough, your site might never get built at all.
Emilia Clarke
1. Page volume
Let’s say a web development firm offers a 10-page website package for $3,500, but your site needs 25 pages — how much extra will that cost? A good rule of thumb is to add about $100/page for each page over and above what’s included in the standard website package. In this example, adding 15 pages (to the 10 pages included in the standard website package) would cost $1,500. Add this amount to the original base price of $3,500 and the revised total is $5,000. Every situation will vary, obviously, but at least this gives you a reasonable cost estimate based on common pricing in the industry in 2021.
Emilia Clarke
2. Custom site layout
Every website starts with a theme or template. Nobody codes a website totally from scratch anymore. That’s way too time-consuming and expensive. A template or theme often gets you 50-60% of the way to the finish line, but there’s still tons of customization and coding needed to get your site looking and functioning how you want it. The more customization and coding required, the greater the cost. Templates and themes are a major reason you can often build a professional small business website in the $4,000-$10,000 range instead of $15,000-$20,000 or more.
Emilia Clarke
3. Custom images & graphics
Fancy images and graphics can give your site a one-of-a-kind look, but it comes at a price. Sophisticated visual effects often require special editing software, not to mention the talent of a custom graphic design specialist.
Emilia Clarke
4. Custom logo
Although not required, a custom logo is a nice addition to any website. A custom logo kicks up the trust/credibility factor a notch. To get a decent-looking, professionally designed logo in 2021, expect to pay somewhere in the $50-$200 range.
Emilia Clarke
5. Custom programming
Sometimes you can find a WordPress plugin providing the exact functionality you want right out of the box (i.e. image carousel, membership portal, payment calculator, etc). Other times, getting your site to do what you want requires significant trial/error and testing. In a perfect world, everything would be plug-and-play and work perfectly the first time — but that’s rarely the case. A fair amount of tinkering and testing is usually required to get everything working as intended.
Emilia Clarke
6. Number of design revisions
Most website projects start with an initial concept design (kind of like a rough draft), then it’s common to have 1 or 2 rounds of design revisions to get everything just right. Some website designers offer as many as 3-5 rounds of design revisions. Technically, a website designer can offer as many rounds of design revisions as they want. But keep in mind, every design iteration adds to the overall cost of the project. In my experience, 2 rounds of design revisions are more than sufficient 99% of the time.
Emilia Clarke
7. Website content development (i.e. copywriting)
Solid, thoughtful, persuasive content is the foundation of any great website. If you’re launching a new site but don’t have any content yet, it needs to be developed. If you have an existing site but the content is weak, stale or outdated, it’ll need to be refined, enhanced … maybe even overhauled. Over the years I’ve discovered the # 1 obstacle to launching a website is content development. Our clients struggle with this because it’s time-consuming and difficult to do. That’s why a few years ago we began offering professional copywriting services to our website design and development offerings. Yes, you want your website to look modern and stylish, but it’s your website’s content that moves the needle.

Attempt To Do It Yourself (DIY)

If you have a basic understanding of web technology and you’re fine doing the work yourself, you can totally build your own website. The raw materials you’ll need aren’t horribly expensive:

1. Domain name

$10-$12/year to register a new domain. There are a zillion registrars to choose from. I prefer NameCheap.com.

2. Website hosting

Costs range from about $100/year for standard web hosting from companies like BlueHost or HostGator to $300-$500+/year for more robust web hosting from companies like WPengine or SiteGround — which really isn’t needed until your site is getting gobs of traffic (i.e. more than 100,000 visitors/month), at which time you could upgrade to a web server with more horsepower.

3. SSL certificate

Even if you don’t plan to sell things directly from your site, you’ll still want to secure your site with HTTPS protocol. Here’s an article I wrote explaining HTTPS in plain English. You can get an SSL certificate for as little as $10/year or as much as $200-300/year. Shop around, but don’t buy more than you actually need. UPDATE: Some web hosting companies now offer a free SSL certificate as an incentive to host your site with them.

4. Stock photos.

If you’re a good photographer or you already have high-quality images for your site, then you’re all set. But chances are you’ll need to purchase some images to dress up your site a bit. The two places we recommend are BigStockPhoto.com and iStockPhoto.com. They have lots of high-quality, royalty-free images at reasonable prices. In most cases, you can probably get all that you need (at least initially) for $50-200. After that, you just buy what you need as your website evolves.